Thursday, December 23, 2010

Comic Con — Hollywood’s optical marketing illusion?

Uncategorized — posted by otownrog on December, 22 2010 9:03 AM

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Since “Iron Man,” Comic Con has been a rite of passage for studio pictures hoping to tap into fanboy fever and turn it into box office gold.

With “TRON: Legacy” not delivering and, “Watchmen” under-performing and  “Scott Pilgrim vs. the World” falling way short of expectations, will Hollywood re-think its Comic Con as America’s Cannes approach to pre-selling big ticket movies?

“TRON” in particular is a wake-up call. Cell-phone videos of the first trailer, years of breathless anticipation from the supposedly faithful and…an OK opening. No more. And will it hold audience through the holidays? Probably not.

Hollywood just might lose some of its Comic Con enthusiasm, if not its comic book movie adaptation mania. These people don’t pay to watch movies in theaters. Nooooo.

As I’ve blogged before, the failure of films such as “Snakes on a Plane” and, well, “Fanboys,” a movie fanboys lobbied for, lobbied to change the editing, and then…failed to show up for, well, they’re either too fickle to pitch to or simply not as numerous as their ability to make noise with online buzz suggests. Whatever they’re shouting about “Deadpool” or “Green Hornet,” the world isn’t listening.

Source: http://blogs.orlandosentinel.com

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