Monday, February 28, 2011

Weekend Report: O 'Gnomeo,' Thou Art No. 1

Gnomeo and Juliet is proving to be more than just a winter fling, climbing to the top spot in its third weekend. The two new nationwide releases, though, sparked little interest, but Hall Pass was more respectable than the ditched Drive Angry . Overall business was down seven percent from the comparable weekend last year, when Shutter Island led, and estimates pegged the timeframe as the least-attended late February weekend in 16 years.

Shrinking only 26 percent from last weekend, Gnomeo and Juliet plucked an estimated $14.2 million from approximately 3,800 screens at 3,037 locations (its 3D share stayed steady at around 56 percent). True Grit was the last movie to rise to first in its third weekend . With $75.1 million in 17 days, Gnomeo has nearly matched the final gross of Coraline , it's out-pacing Yogi Bear and Meet the Robinsons , and it has an excellent shot at surpassing The Green Hornet as the top-grossing movie from Winter 2011.

With an estimated $13.4 million on approximately 3,500 screens at 2,950 locations, Hall Pass was below par among comparable comedies. While its showing was better than Drillbit Taylor , it was lower thanand Hot Tub Time Machine , and its gross was in the same range as the last two Farrelly Bros. movies, The Heartbreak Kid and, albeit with less attendance. In its marketing, Hall Pass lacked the go-for-it, wish-fulfillment attitude of movies likeandand struggled with its potentially off-putting premise. What's more, despite his billing, Owen Wilson was curiously a non-entity as co-star Jason Sudeikis took the spotlight. Distributor Warner Bros.' exit polling indicated that 55 percent of Hall Pass 's audience was male and spread out over the key adult age ranges (22 percent 18-24 years old, 25 percent 25-34 years old, 27 percent 35-49 years old and 22 percent 50 years and older).

Drive Angry inspired little road rage, clocking a mere estimated $5.1 million on close to 2,500 screens at 2,290 locations and ranking ninth. That's the weakest launch yet for a major release in the newfangled 3D format, trailing prior low, and a previous Nicolas Cage driving thriller will describe the aggressively marketed Drive Angry 's run:. The last Cage movie,, made $10.6 million in its first weekend, but Drive Angry 's start was also worse than(in their advertising, both movies pushed the young female co-stars, respectively Amber Heard and Megan Fox , over the male leads). Drive Angry 's 3D presentations at 2,223 locations accounted for 96 percent of business, and distributor Summit Entertainment's research concluded that 69 percent of the audience was male and 57 percent was aged 30 years and older.

Among holdovers,slotted third with an estimated $12.4 million, bringing its tally to $42.8 million in ten days. Off 43 percent, the Liam Neeson thriller lost further ground to, which held much better and had made $53.6 million through the same point.ranked fourth with an estimated $11.1 million, off 40 percent and continuing to lag behindwith a $79.4 million sum in 17 days.

In fifth,was slightly behind Just Go With It with an estimated $11 million. It descended 43 percent, which was a better hold thanand Percy Jackson & The Olympians: The Lightning Thief in their second weekends, but its total stood at a relatively meager $37.7 million in eight days.

Justin Bieber showed greater stamina than Hannah Montana after mopping the floor with the Jonas Brothers. A new 3D-only Director's Fan Cut seems to have helped Justin Bieber: Never Say Never deliver an excellent third weekend hold. Bieber was down only 31 percent to an estimated $9.2 million, and, with $62.8 million in 17 days, he edged out Hannah Montana 's total through the same point. The movie's 3D share rose to 90 percent, up from 80 percent last weekend.

stumbled more than its higher-grossing predecessors in its second weekend, dropping 54 percent to an estimated $7.55 million for a $28.6 million ten-day haul. The major Oscar contenders, on the other hand, mostly saw upticks, led again by. Speech was up 17 percent to an estimated $7.6 million, ranking as the seventh highest-grossing tenth nationwide weekend on record and increasing its sum to a stellar $114.5 million in 94 days.

Source: http://www.boxofficemojo.com

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