At the Movies with Monica Petrucci from Tinsel Town
“Rango” takes Domestic weekend Box Office with US$38M
Johnny Depp’s Movie is the Top non-Holiday weekend. “Adjustment Bureau” # 2 with a solid US$20.9M
Boosted by a Great Saturday, Paramount’s quirky cartoon Rango, voiced by Johnny Depp, opened to an estimated US$38M from 3,917 theaters to score the Top opening of Y 2011 for a non-Holiday weekend.
But the downturn at the domestic Box Office continued compared to last year. Revenues are down more than 30% from Y 2010, when Alice in Wonderland opened to an amazing US$116M, but, the weekend was ahead of Y’s 2009 and 2008, good news for Hollywood.
At # 2 after Rango was Universal’s Matt Damon/Emily Blunt starrer The Adjustment Bureau. The SyFy romance thriller opened to a solid $20.9 million from 2,840 theaters, while CBS Films’ Beastly placed # 3, debuting at $10.1M from 1,952 theaters, according to Rentrak.
The 1 slow note of the weekend: Relativity Media’s R-rated comedy Take Me Home Tonight, which opened to a light $3.5M to place # 11.
Rango, which Paramount expected to open between $38 and $42M, faced distinct challenges. The critically acclaimed film has plenty of adult humor, so it did not play as young as other animated titles. Nor did Rango have the advantage of being in 3-D.
But, Paramount’s marketing team succeeded in getting plenty of families to turn out, with traffic up an impressive 73% Saturday after a slow start Friday. Of Rango’s overall audience, 46% was under the age of 25. Next weekend, Rango will square off with Disney’s 3-D pic Mars Needs Mom.
Rango, costing $135M to produce, is the 1st animated film to be made by George Lucas’ Industrial Light & Magic.
The only other Y 2011 release to open higher than Rango was Sony’s The Green Hornet, which grossed $40M over the long Martin Luther King Jr. Holiday weekend.
Overseas, Rango grossed $16M+ as it opened out in 33 markets for a Worldwide bow of $54M.
Adjustment Bureau played to a older audience, with 73% of the audience over the age of 30. The high-concept pic also skewed slightly female, or 53%. Moviegoers under the age of 34 gave the film a better grade, either A- or B+.
Outside of the Bourne or Ocean’s franchises, Adjustment Bureau was one of Damon’s better openings. Universal acquired Adjustment Bureau from Media Rights Capital for $62M.
Adjustment also made a major play overseas, grossing $10.5M as it opened in 21 markets for a worldwide bow of $31.4M. The film did especially well in Australia, grossing $1.9M, and Korea, where it grossed $1.8M.
Fueled by young girls, Beastly is a much-needed boost for CBS Films, although the film will need good legs. A retelling of the classic fairy tale Beauty and the Beast, the film stars Vanessa Hudgens and Alex Pettyfer. More than 73% of Beastly’s audience was female, while 36% were between the ages of 12 and 17.
Take Me Home Tonight, which Relativity inherited for $10M when buying Rogue Pictures, received a C CinemaScore. Relativity did not hide its disappointment at the opening, but hopes the title will catch on in the weeks to come, or on DVD, since it drew a younger audience, 55% of those buying tickets were under the age of 25.
Take Me Home was bested by Paramount’s Justin Bieber: Never Say Never, which continued to thrive in its fourth weekend, thanks in large part to Jon M. Chu’s director’s fan cut.
The movie came in # 10 for the weekend, grossing an estimated $4.3M for a take of $68.9M.
Elsewhere at the box office, the Weinstein Co.’s The King’s Speech became the company’s top-grossing film of all time at the domestic box office. On the back of its Top Oscar wins last weekend, including for best picture, King’s Speech fell a narrow 11% to an estimated $6.5M to place # 7. The film’s take through Sunday was $123.8M, surpassing the $120.5M earned by Inglourious Basterds.
Paramount and Relativity Media’s The Fighter dipped 29% to an estimated $1.1M for a domestic take of $92M.
Fighter came in #14 for the weekend, followed by Fox Searchlight’s Black Swan, which fell 25% to an estimated $1M for a take of $105M.
Roadside Attractions’ Biutiful, for which Javier Bardem picked up an Oscar nomination, crossed the $4M mark for the weekend, grossing $258,500 from 142 screens for a take of $4.2M.
Anchor Bay’s new specialty offering HappyThankYouMorePlease grossed an estimated $15,000 from 2 screens for a so-so location average of $7,000.
In its 2nd weekend, Sony Pictures Classics’ Of Gods and Men grossed $71,906 from 7 screens in the USA for a location average of $10,272 and take of $659,541. Including Canadian grosses, film’s total take is $815,233.—Monica Petrucci from Tinsel Town www.livetradingnews.com
Source:
No comments:
Post a Comment