Visual innovator Michel Gondry made his name directing mind-bogglingly cool videos. His newest charmer is for indie supergroup The Living Sisters’ sweet single, “How Are You Doing?”
A well-oiled exercise in sentient cinema, it seems buzzier than Gondry’s last film, The Green Hornet.
Instead of Seth Rogen dropping daddy issues and flat gags, “How Are You Doing?” shows The Living Sisters‘ Inara George, Eleni Mandell and Becky Stark gamely surviving an increasingly insane series of accidents, shootouts and disasters to attend the birth of a child.
Rather than The Green Hornet’s pricey special effects and slow-motion brawls, the music video features a triple-split screen showing off well-choreographed situational antics and low-budget animations and sculptures.
It’s the type of metafictional mash and trompe l’oeil trickery that made Gondry’s coolest films — Eternal Sunshine of the Spotless Mind, Be Kind Rewind — stand out.
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