Covering Seattle news, weather, arts and conversation, along with a grab bag of stuff that's just plain interesting
« Photo: Double meteor craters on Mars | Main | Low-flow toilets stink up San Francisco (SFGate) »
Product placement: Apple is everywhere, ‘Iron Man 2′ has everything
You see them everywhere, don’t ya? Apple laptops in “House.” iPads on “The Colbert Report.” Even an old iMac in “Toy Story 3.” Those little Apple logos are in just about everything these days.
In 2010, Apple continued its recent streak of being the brand with the most product placements in movies, according to Brandchannel . Apple products appeared in 10 of last year’s 33 films that hit No. 1 in the U.S. box office.
For the record, those 10 were: “A Nightmare on Elm Street,” “Iron Man 2,” “Kick-Ass,” “Little Fockers,” “The Other Guys,” “The Social Network,” “Toy Story 3,” “Tron: Legacy,” “Valentine’s Day” and “Wall Street: Money Never Sleeps.” And Apple products have appeared in at least 50 movies in the past two years, Brandchannel said.
Apple-branded products appeared in more than one-third of all number one films at the US box office between 2001 to 2010 (making 112 of the 334 #1 films in America since 2001). That is second only to Ford (144 of 334) and well ahead of third place Coca-Cola (96 of 334).
In fact, Apple products appeared in more top films in the last decade than McDonald’s and Nike combined (92). Pretty impressive, considering that fewer than 15% of American computer-owning households have an Apple. (That figure, by the way, is up from 9% in 2008 — an indication that Apple product placement may be paying off.)
The next highest-ranking brands in No. 1 movies were Nike, Chevrolet and Ford, with eight appearances each, followed by Sony with seven, Dell with six, Range Rover with six and Glock — yep, the gun brand — also with six (and Brandchannel’s “lifetime achievement” award for product placement).
Product placement, as an advertising strategy, works quite well. I mean, who doesn’t associate Reese’s Pieces with “E.T.: The Extra-Terrestrial”? Or Taco Bell with “Demolition Man”? Or FedEx with “Cast Away”? Or, jeez, Aston Martin with James Bond?
But there are many, many , MANY more subtle product placements you may never notice. Last year’s movie with the most product placements, “Iron Man 2,” featured 54 brands, according to Brandchannel.
It would be a funparlor game: Find the Product Placements. “Iron Man 2″ featured such brands as 3M, Apple, Audi, Bridgestone, Chevrolet, CNN, Dell, Dick’s Sporting Goods, Dom Perignon, Dr. Pepper, Google, Johnnie Walker, Kodak, Louis Vuitton, Oracle, Rolls Royce, Starbucks, Texaco, the U.S. military, YouTube and many more.
Brandchannel’s report on 2010′s product placements is pretty interesting. The website, which is part of global brand consultancy Interbrand, also is keeping a running tally on the movies of 2011 — so far, “Just Go With It” and “The Green Hornet” are leading the pack.
Source:
No comments:
Post a Comment